01 /
Shopify Store Operations
Build and maintain storefronts that convert. I handle product pages, checkout flows, inventory sync, and troubleshoot cart issues, payment problems, and pricing errors before customers see them.
Rea Bernales · Shopify & E-Commerce Operations
I own the detailsfrom Shopify to customer operations.
For e-commerce teams that need someone who understands the store, the customer, and everything in between.
I support the practical work that keeps an e-commerce business moving: Shopify operations, customer operations and order follow-through, optimization, systems, and coordination.
ShopifyCustomer operationsStore optimizationSystems & automation
3+ Years Customer Service Experience • 1+ Year Hands-on Shopify
Practical support for the details that make a store work.
Shopify operations
Customer operations
Order & fulfillment
Optimization
Systems & coordination
I became the person who figures things out.
I work best with real problems to solve. An order that needs investigation. A Shopify issue that isn't working right. A process with too many loose ends. A customer who needs a clear answer.
I've worked on both the customer support side and the operations side. I don't treat support as separate tickets. I look at the order, store, shipping, and what comes next to move things forward.
I ask why. I follow through.
Experience
Built across customer service.
3+ years working with leading brands, from customer support to e-commerce operations.
Capabilities
Useful where the work gets real.
The skills Shopify stores need to run smoothly and stay on track.
02 /
Customer Operations & Support
Investigate every customer issue before responding. Check orders, fulfillment, tracking, and context—then coordinate solutions. This detective work stops problems from repeating.
03 /
Conversion & Store Optimization
Find where customers get stuck. Review product pages, checkout flow, and behavior data to remove friction and improve conversions. Small fixes add up fast.
04 /
Workflows & Automation
Build workflows that reduce manual work and keep recurring tasks organized. Automation means your team focuses on what matters instead of repeat work.
05 /
Operations & Coordination
Connect fulfillment, customer service, creators, and affiliates so nothing falls through the cracks. Coordination is invisible until it's missing.
Selected work
Five ways I help keep things moving.
A real look at the work I do. These are honest examples of what I handle and how I work. No made-up numbers or fake case studies.
Shopify Store Build & E-commerce Execution
Building a complete daily care system in Shopify.
This shows my hands-on work building a Shopify store, setting up products, and getting them ready to sell. I handled everything from store setup to product pages to making sure orders run smoothly.
The Essential Duo bundle combines three products that work together for daily pet care. It includes customer reviews, educational content, and a clear offer to help pet owners understand the value and make a purchase.
ShopifyStore BuildingProduct Page DevelopmentTheme CustomizationLiquidCROProduct PositioningE-commerce Operations
The Essential Duo system
Three products working together to address the complete daily pet care routine.
Essential Duo combines FreshWipes for dental care, EyeWipes for eye care, and the Tear Stain Comb. Each product handles one part of daily pet care. The goal was to show them as a system, not separate products, so pet owners keep up with their routine. Each product needed clear messaging about what it does and why it works best together.
How it works in the store
Multiple sales touchpoints working together to move customers through awareness to purchase.
The Essential Duo was presented through product pages, customer reviews, comparison messaging, educational guides, and a money-back guarantee. The design made it clear what customers get and why buying the bundle is better than buying products separately.
Performance
Two-month performance snapshot
June 8 – August 8, 2026
313Orders
$16.5KNet Sales
2.36%Conversion Rate
$52.69Average Order Value
Essential Duo achieved a 2.36% conversion rate during its first two months, compared with a 2.16% store-wide conversion rate during the same period. The product generated 313 orders and $16,491.15 in net sales from 19,725 sessions.
Support that looks beyond the inbox.
When a customer has an issue, I investigate what happened before responding. That can mean checking the Shopify order, fulfillment status, tracking, delivery information, or the relevant store process—then coordinating the next step and following up clearly.
Common workEmail-based support, order status questions, tracking and shipping issues, delayed or missing parcels, failed deliveries, wrong addresses, returns, refunds, and fulfillment problems.
ApproachCheck the context, communicate clearly, escalate when needed, and follow through until there is a clear resolution.
Pay attention to the journey.
I review product pages, checkout flows, and customer behavior to find where a store can be clearer and easier to use. I look for ways to remove friction and help more people complete their purchase.
FocusProduct pages, pre-landers, cart and checkout experience, and user behaviour.
ToolsMicrosoft Clarity, Triple Whale, Shopify, and testing tools.
Make repeat work easier to run.
I use workflows and automation to make recurring work easier to track. This keeps follow-ups consistent and stops important details from falling through the cracks when things are busy.
FocusOperational workflows, follow-ups, and process improvement.
ToolsShopify Flow, Shopify apps, Google Workspace, Microsoft 365, and operational tools.
Research and Product Strategy
Finding the right products to add.
Looked at customer feedback and identified gaps. What was missing from their routine? What would make sense to sell together? Selected products that solved real problems.
Three products made the cut. Tear Stain Comb, Dental Chew Bone, Dental Chew Ball. Each one at $15 and positioned where customers were ready to buy.
Product researchE-commerce strategyCustomer analysisShopify setup
The selection
Why these three.
Reviewed 18 different products. Focused on ones that solved real customer needs, felt natural with the core products, and had good margins. Avoided anything that felt forced or random.
Creative & Marketing Work
Real campaign examples from VetPets.
Beyond store development, I create marketing creatives that drive customer acquisition, engagement, and reactivation.
Affiliate & Creator Recruitment
I created a series of static marketing creatives designed to recruit creators and affiliates for VetPets. The campaign communicated the partnership opportunity, outlined commission structure, highlighted creator benefits, and included clear calls to action to encourage applications.
My contribution: Creative direction, copy, visual layout
View Affiliate Creative Samples →Customer Winback Campaign
I created email marketing creatives for a customer reactivation campaign encouraging past buyers to restart their daily pet care routine. The campaign featured educational messaging, value reinforcement, and a limited-time savings offer (40% off) designed to re-engage inactive customers.
My contribution: Email creative design, offer messaging, visual strategy
View Winback Campaign →How I work
Calm, practical, and accountable.
I work well alone, but I know when to ask for help and when to escalate an issue.
Click to reveal
Understand it before deciding what to do.
The approach
I check the facts, find what needs to happen next, and take action. I investigate what's really going on behind a customer issue instead of just sending a quick response.
Click to reveal
Keep ownership until there is a clear next step.
The follow-through
In Shopify, support, or operations work, I keep details organized, communicate clearly, and let people know when something needs attention.
Click to reveal
Built to stay online.
The setup
I work from a dedicated home office with backup power, so nothing stops the work. I also have rescue cats at home, so I understand pet owners and their needs firsthand.
Tools
Comfortable inside the stack.
Tools help get the work done. What matters is knowing where to look, what to check, and how to move forward.
Swipe or select a card
Shopify & store
Shopify · Liquid · GemPages · Shopify Flow · Phoenix Checkout Builder
Customer support
Re:amaze · Gorgias · Zendesk · Outlook · Loopia · Salesforce · Microsoft 365
E-commerce
Loop Subscriptions · AfterSell · Kaching Bundles · Triple Whale · Microsoft Clarity
Operations
Google Workspace · Microsoft 365 · Notion · Miro
Content & coordination
Canva · CapCut · Meta Business Suite · Creator and affiliate workflows
Working style
Investigate · Organise · Coordinate · Improve · Follow through
Have an operation that needsa steady pair of hands?
I'm available for full-time roles, freelance work, and contract projects with Shopify and e-commerce teams.
Email Reahello.reabernales@gmail.com